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Wickenburg Bypass

Opinion Survey Report, May 1999

INTRODUCTION

This study was commissioned by Sverdrup Civil, Inc. on behalf of its client the Arizona Department of Transportation. The primary purpose of this research was to determine the attitudes of Wickenburg residents, business operators and visitors about the proposed Wickenburg realignment of US 60 and US 93. More specifically, this project addressed the following issues:

    • Knowledge of and general attitudes about the proposed bypass;
    • Attitudes about ADOT's handling of the bypass planning effort;
    • Methods of gathering public input and disseminating information on the bypass issue;
    • Importance of selected considerations during the planning effort;
    • Preferred location of the proposed bypass;
    • Reaction to a short-term solution to downtown traffic; and
    • Wickenburg business patterns

 The information contained in this report is based on three individual research efforts:

1) A Wickenburg Resident Survey consisting of 226 in-depth telephone interviews conducted with Wickenburg heads of household.

2) A Wickenburg Business Survey consisting of 145 in-depth telephone interviews conducted with Wickenburg business owners and managers.

3) A Wickenburg Visitor Survey consisting of 199 intercept interviews conducted with Wickenburg visitors.

All of the interviewing on this project was conducted in February, 1999 by professional interviewers of the Behavior Research Center. For a detailed description of the procedures followed during the conducting of the project, please refer to the methodology section of this report.

The Behavior Research Center has presented all of the data germane to the basic research objectives of this project. However, if Sverdrup or ADOT management requires additional data retrieval or analysis, we stand ready to provide such input.

BEHAVIOR RESEARCH CENTER

 

OVERVIEW

Knowledge of and General Attitudes About Proposed Bypass (tables 1-6)

  • Six out of ten residents (60%) and nearly eight out of ten businesses (77%) indicate they know either a lot or some about the proposed bypass.
  • Better than nine out of ten (94%) residents and businesses believe the bypass issue is important to Wickenburg.
  • Eighty-two percent of residents and 67 percent of businesses believe building a bypass around Wickenburg is a good idea. The primary reason that both residents and businesses view the bypass as a good idea is a belief that it will reduce downtown Wickenburg traffic. On the flip side, a perceived negative economic impact on the Wickenburg economy is viewed as the main reason for believing the bypass is a bad idea.
  • Both residents (77%) and businesses (75%) express a strong desire for a lot more information on the pros and cons of the various bypass routes being considered.
  • A majority of both residents (74%) and businesses (65%) do not believe a bypass will have a major negative impact on local business over the long-term (10 - 15 years). The two groups disagree, however, on the short-term (1 - 5 years) impact of a bypass on local business with a majority of residents (52%) believing it will not have a negative impact compared to only 42 percent of businesses who believe it will not (53% believe it will).
  • Both residents (62%) and businesses (70%) agree with the position that a bypass will affect them even is it is not built for 10 to 12 years.
  • A majority of both residents (63%) and businesses (67%) agree with the position that there should not be a rush to build a bypass.

Attitudes About ADOT's Handling of Bypass Planning Effort (Tables 7-9)

  • By roughly a two to one ratio, both residents and businesses give ADOT a satisfactory rating in terms of the job it is doing handling bypass planning efforts B residents 65 percent, businesses 70 percent.
  • Six out of ten residents (59%) and businesses (60%) give ADOT a positive evaluation (excellent, good) regarding its efforts to gather public input on where to locate a bypass.
  • A plurality of residents (42%) and a majority of businesses (53%) believe the decision on where to locate the bypass has already been made and that residents and businesses are not being allowed to play a role in the process.

 Methods of Gathering Public Input and Disseminating Information on The Bypass Issue (Tables 10-11)

  • When residents and businesses were probed on the effectiveness of several methods by which ADOT can keep the public informed on the bypass planning process, two of the methods tested received very effective readings from a majority of both residents and businesses: 1) print articles in the Wickenburg Sun updating residents on how the planning process is proceeding (71% residents, 67% businesses), and; 2) holding public information meetings to update residents on how the planning process is proceeding and allow them to offer their input on the issues (53% residents, 61% businesses). Two additional methods tested, broadcasting briefing sessions on local public access television and providing an Internet Web Page, are deemed very effective by only about one-quarter or less of residents and businesses.
  • When residents and businesses were asked the likelihood they would personally utilize each of the four methods, disseminating information on the issue via articles in the Wickenburg Sun is by far and away the most popular method with 80 percent of residents and 70 percent of businesses indicating they would definitely read such articles.

Importance of Selected Considerations During Planning Effort (Table 12)

  • Residents and businesses concur on the top four issues (out of 11) which should be considered during the bypass planning effort.

- The impact of a bypass route on local traffic congestion (1st among residents and businesses).

- The impact of a bypass route on local driving safety (2nd among residents, 3rd among businesses).

- The impact of a bypass on the quality of life in the Wickenburg area (3rd among residents, 4th among businesses).

- The ease of access to downtown Wickenburg from a bypass route (4th among residents, 2nd among businesses).

- The seven remaining issues tested also received a 7-10 rating from a majority of both residents and businesses. Further, in only two cases are there major variations in the responses of residents and businesses. Specifically, businesses tend to rate the economic impact of a bypass route on local business and the impact of a bypass on long-term area growth of more importance than do residents.

Preferred Location of Proposed Bypass (Tables 13-16)

  • Residents and businesses had mixed views on whether a bypass should be located close to town or well away from town, with residents split on the issue (48% close in, 47% well away) and businesses strongly in favor of the close in option B 62 percent vs. 34 percent.
  • Both residents and businesses preferred the southwest corridor over the northeast corridor with residents expressing a particularly strong preference for the southwest corridor B residents 54 percent southwest vs 27 percent northeast; businesses 48 percent southwest vs. 33 percent northeast.
  • A majority of both residents and businesses indicated they are satisfied with the proposed distance of each of the two proposed bypass corridors from downtown Wickenburg. However, roughly one-third of the businesses expressed a preference for moving each corridor closer to town.

Reaction To Short-Term Solution To Downtown Traffic (Table 17)

  • Better than seven out of ten residents and businesses believe it is good idea to consider a short-term solution to address downtown traffic congestion. The primary reasons both residents and businesses believe a short-term solution may be a bad idea is the cost involved and the possibility it may become a permanent solution.

 Wickenburg Business Patterns (Tables 18-23)

  • Eighty-four percent of local retailers1 indicated that at least a portion of their business revenues came from pass through traffic compared to a reading of only 46 percent among non-retail businesses.
  • Retail businesses who reported pass through revenues indicated they would expect to lose roughly 20 percent of their pass through traffic and non-retailers, ten percent of their pass through traffic if either bypass route were built.
  • Seventy-seven percent of local retailers and 57 percent of non-retailers indicated that at least some of their customers who do not live in or near Wickenburg travel to the town specifically to visit their establishment.
  • Fifty-nine percent of local retailers and 65 percent of non-retailers believe the proposed southwest bypass route would have only a minor or no negative economic impact on Wickenburg businesses. The readings are nearly identical for the northeast route with retailers offering a minor/no impact reading of 61 percent and non-retailers 64 percent.
  • Thirty-four percent of retailers and 29 percent of non-retailers indicted they would close or sell their business if either of the bypasses were built in ten to twelve years and their revenues dropped 50 percent. In comparison, 23 percent of retailers and 33 percent of non-retailers indicate they would relocate.

Visitation Patterns Among Wickenburg Visitors (Tables 24-30)

  • Forty-two percent of visitor trips to Wickenburg originate in metro Phoenix while 20 percent originate in other areas of Arizona and 38 percent out of state. Conversely, 54 percent end in metro Phoenix, 18 percent other areas of Arizona and 28 percent out of state.
  • The primary reasons visitors gave for stopping in Wickenburg are sight seeing (47%) and to eat a meal (20%).
  • The most frequently visited businesses by visitors are restaurants/bars (48%), antique shops (22%), gas stations (13%) and museums/galleries (10%).
  • Eighty-three percent of visitors indicated Wickenburg was a planned stop on their trip while only 17 percent indicated it was a spur of the moment decision.
  • Forty-five percent of visitors were making their first visit to Wickenburg.
  • The typical visitor to Wickenburg spends $37 while in town with roughly one out of four (27%) spending $100 or more.
  • Nearly six out of ten visitors (58%) indicated they would still have visited Wickenburg on their trip even if it would have taken them an extra 20 minutes to exit a bypass in order to reach the town.

1Retailers sell merchandise generally in small quantities to the general public. Approximately one-half of Wickenburg businesses are retailers.

 

SUMMARY OF THE FINDINGS - - RESIDENT AND BUSINESS SURVEYS

Knowledge of and General Attitudes About Proposed Bypass

Six out of ten residents (60%) indicated they know either a lot (24%) or some (36%) about the proposed bypass while 33 percent indicated they know only a little and seven percent nothing at all. Knowledge of the bypass is higher among the business community with nearly eight out of ten (77%) indicating they know either a lot (34%) or some (43%) about the proposed bypass.

TABLE 1: KNOWLEDGE OF PROPOSED BYPASS

"To begin, over the past year or so there has been discussion about realigning US 60-US 93 so that traffic bypasses Wickenburg. Two primary corridors have been suggested for this bypass, one running southwest and the other running northeast around downtown Wickenburg. Would you say you know a lot, some, only a little or nothing at all about this proposed Wickenburg bypass?"

 

Resident

Business

     
A lot

24%

34%

Some

36

43

Only a little

33

16

Nothing

7

7

 

100%

100%

Continuing with this line of questioning, Table 2 reveals the bypass issue is viewed as either very important or important to Wickenburg by better than nine out of ten residents (94%) and businesses (94%). This pattern is consistent across all resident and business subgroups.

TABLE 2: IMPORTANCE OF BYPASS ISSUE

"How important of an issue do you feel this bypass is to Wickenburg B very important, important, not very important or not at all important?"

 

Resident

Business

     
Very important

69%

72%

Important

25

22

Not very important

3

1

Not at all important

2

3

Not sure

1

2

 

100%

100%

~~~~~~~~~~~~~~~

When residents and businesses were asked to indicate if they felt building a bypass around Wickenburg is a good or bad idea, we found that support for a bypass is somewhat stronger among residents than businesses. Thus, 82 percent of residents stated the bypass is a good idea compared to 67 percent of businesses. Further, only eight percent of residents and 18 percent of businesses viewed the bypass as a bad idea.

 TABLE 3: ATTITUDE ABOUT BYPASS

"And do you feel building such a bypass around Wickenburg is a good idea or a bad idea?"

 

Resident

Business

     
Good idea

82%

67%

Bad idea

8

18

Some of each

6

11

Not sure

4

4

 

100%

100%

~~~~~~~~~~~~~~~

 While the number of residents and businesses who believe the bypass is a good idea does not drop below a majority within any subgroups, the following variations are revealed in Table 4:

Residents: Support tends to be highest among older residents, home owners and residents who have a high level of knowledge about the bypass.

Businesses: Support tends to be highest among businesses located closer to the proposed northeast route, non-retail businesses and businesses who have a higher level of knowledge about the bypass.

TABLE 4: ATTITUDE ABOUT BYPASS -- DETAIL

Residents

 

Business

             
 

Good

Idea

Bad

Idea

   

Good

Idea

Bad

Idea

             
Total

82%

8%

  Total

67%

18%

             
Age       *Location    
Under 35

56

25

  Northeast

72

16

35 to 54

82

8

  Southwest

57

21

55 or over

88

4

       
             
Home       Type Business    
Own

85

6

  Retail

61

18

Rent

69

14

  Other

73

18

             
Knowledge Level       Knowledge Level    
Lot/Some

88

7

  Lot/Some

71

13

Little/Nothing

73

10

  Little/Nothing

53

36

             
* Indicates which proposed route business is located closest to.

~~~~~~~~~~~~~~~

The primary reason that both residents and businesses view the bypass as a good idea is a belief that it will reduce downtown Wickenburg traffic. On the flip side, a perceived negative economic impact on the Wickenburg economy is viewed as the main reason for believing the bypass is a bad idea.

TABLE 5: REASONS BELIEVE BYPASS GOOD/BAD IDEA

 "Why do you feel that way?"

 

Resident

Business

     
Good Idea    
Less traffic (Net)

77%

71%

Less pollution/Environ-
mental issues (Net)

9

11

Safety (Net)

6

11

     
Bad Idea    
Economy (Net)

9

24

Reduce tourism/Isolate

the town

3

6

     
No comment/Neutral

2

1

Not sure

5

2

~~~~~~~~~~~~~~~

The final question in this section asked residents and businesses a series of agree/disagree questions regarding various bypass issues. This line of inquiry revealed the following patterns:

    • Both residents (77%) and businesses (75%) express a strong desire for a lot more information on the pros and cons of the various bypass routes being considered.
    • A majority of both residents (74%) and businesses (65%) do not believe a bypass will have a major negative impact on local business over the long-term (10 - 15 years). The two groups disagree, however, on the short-term (1 - 5 years) impact of a bypass on local business with a majority of residents (52%) believing it will not have a negative impact compared to only 42 percent of businesses who believe it will not (53% believe it will).
    • Both residents (62%) and businesses (70%) agree with the position that a bypass will affect them even is it is not built for 10 to 12 years.
    • A majority of both residents (63%) and businesses (67%) agree with the position that there should not be a rush to build a bypass, regardless of location.

 TABLE 6: REACTION TO AGREE/DISAGREE STATEMENTS

"Next, I'd like to read you some statements that have been made about the bypass. As I do, please just tell me if you strongly agree, agree, disagree or strongly disagree with each one."

 

Residents

Businesses

             
 

Agree

Disagree

1 Net Agree/

(Disagree)

Agree

Disagree

1Net Agree/

(Disagree)

             
Need More Information            

I would like to have a lot more information on the pros and cons of the various bypass routes being considered.

77%

20%

57

75%

23%

52

             
Business Impact            

A bypass will have a major negative impact on local businesses over the short term, say 1 to 5 years after it is built.

42

52

(10)

53

42

11

             

A bypass will have a major negative impact on local businesses over the long term, say 10 to 15 years after it is built.

18

74

(56)

28

65

(37)

             
Affect On Me            

Any bypass that's built won't be open for another 10 or 12 years so it doesn't really affect me.

35

62

(27)

29

70

(41)

             
Just Do It            

I don't really care where they put a bypass, I just wish they'd hurry up and build one.

34

63

(29)

31

67

(36)

             
1 Total agree minus total disagree.    

~~~~~~~~~~~~~~~

Attitudes About ADOT's Handling of Bypass Planning Effort

Wickenburg residents and businesses were asked several questions regarding the job ADOT is doing handling the bypass planning effort and whether or not the public is being afforded an adequate opportunity to participate in the process. This line of inquiry revealed the following attitudes among Wickenburg residents and businesses:

  • By roughly a two to one ratio, both residents and businesses gave ADOT a satisfactory rating in terms of the job it is doing handling bypass planning efforts. Thus we found 65 percent of residents and 70 percent of businesses with an opinion, giving ADOT positive marks (very satisfied, satisfied) compared to 35 percent of residents and 30 percent of businesses who offer negative marks (not very satisfied, not at all satisfied).

TABLE 7: SATISFACTION WITH ADOT'S

HANDLING OF BYPASS PLANNING

(Among those with an opinion)

"Next, the Arizona Department of Transportation has planning responsibility for the proposed Wickenburg bypass. Would you say you are very satisfied, satisfied, not very satisfied or not at all satisfied with the job the department is doing handling the issue?"

 

Resident

Business

     
Very satisfied

7%

20%

Satisfied

58

50

Not very satisfied

24

25

Not at all satisfied

11

5

 

100%

100%

     
Note: 25% of residents and 23% of businesses had no opinion.

~~~~~~~~~~~~~~~

  • Roughly six out of ten residents (59%) and businesses (60%) gave ADOT a positive evaluation (excellent, good) regarding its efforts to gather public input on where to locate a bypass. Conversely, 41 percent of residents and 40 percent of businesses offered a negative evaluation (only fair, poor).

TABLE 8: EVALUATION OF ADOT'S EFFORTS

IN GATHERING PUBLIC INPUT

(Among those with an opinion)

"And would you say the Department has done an excellent, good, only fair, or poor job of gathering public input on where the bypass should be located?"

 

Resident

Business

     
Excellent

12%

12%

Good

47

48

Only fair

27

31

Poor

14

9

 

100%

100%

     
Note: 11% of residents and 12% of businesses had no opinion.

~~~~~~~~~~~~~~~

  • A plurality of residents (42%) and a majority of businesses (53%) believed the decision on where to locate the bypass has already been made and that residents and businesses are not being allowed to play a role in the process.

TABLE 9: ATTITUDES ABOUT PUBLIC'S

ROLE IN BYPASS LOCATION DECISION

(Among those with an opinion)

"Do you feel that Wickenburg (residents/business people) such as yourself are being allowed to play a meaningful role in determining where the bypass should be located, only a limited role in determining where the bypass should be located, or do you feel the decision on where the bypass should be located has already been made?"

 

Resident

Business

     
Allowed meaningful role

17%

16%

Only limited role

41

31

Decision already made

42

53

 

100%

100%

     
Note: 11% of residents and 10% of businesses had no opinion.

~~~~~~~~~~~~~~~

Methods of Gathering Public Input and Disseminating Information on The Bypass Issue

When residents and businesses are probed on the effectiveness of several methods by which ADOT can keep the public informed on the bypass planning process, two of the methods tested received very effective readings from a majority of both residents and businesses.

    • Print articles in the Wickenburg Sun updating residents on how the planning process is proceeding (71% residents, 67% businesses).
    • Hold public information meetings to update residents on how the planning process is proceeding and allow them to offer their input on the issues (53% residents, 61% businesses).

 

Two additional methods tested, broadcasting briefing sessions on local public access television and providing an Internet Web Page, are deemed very effective by only about one-quarter or less of residents and businesses.

TABLE 10: EFFECTIVENESS OF VARIOUS METHODS

OF GATHERING PUBLIC INPUT

"Next, there are a variety of ways the Arizona Department of Transportation can keep the public informed on the bypass planning process and gather public input on the issue. I'd like to read you several of the ways, and as I do, please just tell me if you feel each is a very effective, somewhat effective or not very effective way to keep the public involved in the bypass planning effort."

 

Among Residents

         
 

Very

Some-
what

Not
Very

Not
Sure

Print articles in the Wickenburg Sun updating residents on how the planning process is proceeding

71%

26%

3%

*%

Hold public information meetings to update residents on how the planningprocess is proceeding and allowthem to offer their input on the issue

53

36

11

0

Broadcast briefing sessions on the local public access television channel updating residents on how theplanning process is proceeding

26

34

33

7

Provide an Internet web page where residents can review bypass information and send comment messages

18

35

36

11

         

 

 

Among Businesses

         
 

Very

Some-
what

Not
Very

Not
Sure

Print articles in the Wickenburg Sun updating residents on how the planning process is proceeding

67%

26%

6%

1%

Hold public information meetings to update residents on how the planning process is proceeding and allow them to offer their input on the issue

61

30

7

2

Broadcast briefing sessions on the local public access television channel updating residents on how the planning process is proceeding

22

34

39

5

Provide an Internet web page where residents can review bypass information and send comment messages

22

33

38

7

         

*Indicates % less than .5

~~~~~~~~~~~~~~~

As a follow-up to the previous question, residents and businesses were asked the likelihood they would personally utilize each of the four methods under discussion. Here we find that disseminating information on the issue via articles in the Wickenburg Sun is by far and away the most popular method with 80 percent of residents and 70 percent of business indicating they would definitely read such articles.

TABLE 11: PERSONAL USE OF VARIOUS

PUBLIC INPUT METHODS

 

"Now let's go through the list again, but this time tell me if you personally would definitely, probably or probably not do each?"

 

Among Residents

         
 

Defi-
nitely

Prob-
ably

Prob-
ably
Not

Not
Sure

         

Read articles in The Wickenburg Sun on the issue

80%

15%

5%

0%

Attend public meetings on the issue

27

34

37

2

Watch broadcasts on local public access television channel on the issue

23

24

49

4

Visit an Internet web page where you could review bypass information and send comment messages

17

12

67

4

 

 

Among Businesses

         
 

Defi-
nitely

Prob-
ably

Prob-
ably
Not

Not
Sure

         

Read articles in The Wickenburg Sun on the issue

70%

17%

13%

0%

Attend public meetings on the issue

33

31

36

0

Visit an Internet web page where you could review bypass information and send comment messages

23

17

59

1

Watch broadcasts on local public access television channel on the issue

15

23

61

1

~~~~~~~~~~~~~~~

Importance of Selected Considerations During Planning Effort

Residents and businesses were asked to rate the importance of considering 11 specific issues during the bypass planning effort. As may be seen on Table 12, residents and businesses concur on the top four issues to be considered, however, in varying rank order:

    • The impact of a bypass route on local traffic congestion (1st among residents and businesses).
    • The impact of a bypass route on local driving safety (2nd residents, 3rd businesses).
    • The impact of a bypass on the quality of life in the Wickenburg area (3rd residents, 4th businesses).
    • The ease of access to downtown Wickenburg from a bypass route (4th residents, 2nd businesses).

While the above four issues rank highest among both residents and businesses, the table also reveals that in no case do any of the seven remaining issues receive a 7-10 rating from less than a majority of either residents or businesses.

Also notice in Table 12, that in only two cases are there major variations in the responses of residents and businesses. Specifically, businesses tend to rate the economic impact of a bypass route on local businesses and the impact of a bypass on long-term area growth of more importance than do residents.

 TABLE 12: IMPORTANCE OF SELECTED

CONSIDERATIONS DURING PLANNING EFFORT

 

"Next, on a scale of 1 to 10,where 1 means not at all important and 10 means very important, how important do you feel it is to consider each of the following issues during the bypass planning effort"

 

Resident

 

Business

           
 

7-10

Rating

Mean

Rating

 

7-10

Rating

Mean

Rating

           
The impact of a bypass route on local traffic congestion

93%

9.1

 

92%

9.2

The impact of a bypass route on local driving safety

88

8.7

 

87

8.6

The impact of a bypass on the quality of life in the Wickenburg area

82

8.3

 

77

8.2

The ease of access to downtown Wickenburg from a bypass route

74

7.8

 

86

8.8

The ease of access to a bypass route for Wickenburg area residents

69

7.7

 

72

7.9

The impact of a bypass route on local air pollution

68

7.7

 

68

7.3

The impact of a bypass route on local noise pollution

72

7.6

 

66

7.4

The impact of a bypass on the long term growth of the Wickenburg area

69

7.5

 

77

8.1

The impact of a bypass route on the loss of private property

59

7.0

 

57

6.8

The visual look or attractiveness of a bypass route

58

6.8

 

61

7.1

The economic impact of a bypass route on local business

53

6.5

 

71

8.0

           
Note: The higher the mean, the higher the consideration

~~~~~~~~~~~~~~~

When residents were asked if there are any other issues besides the 11 mentioned which should receive consideration, no meaningful suggestions were offered.

Preferred Location of Proposed Bypass

Residents and businesses were next asked several questions on where they would prefer the bypass to be located. Looking first at the issue of whether a bypass should be located close to town or well away from town, we find mixed views among residents and businesses. Thus, we find residents split on the issue (48% close in, 47% well away) and businesses strongly in favor of the close in option, 62 percent vs. 34 percent.

 TABLE 13: PREFERRED BYPASS LOCATION B

CLOSE IN VS. FAR OUT

"Next, which one of the following two statements is closest to your feeling about the proposed bypass?"

 

Resident

Business

     
Any bypass that is built needs to be located close to town so that travelers on the bypass can have easy access to Wickenburg businesses

48%

62%

Any bypass that is built needs to be located well away from town so that it has minimal impact on Wickenburg residents

47

34

Not sure

5

4

 

100%

100%

~~~~~~~~~~~~~~~

When residents were asked about their preferred bypass corridor, both residents and businesses selected the southwest corridor over the northeast corridor with residents having a particularly strong preference for the southwest corridor B residents 54 percent southwest vs. 27 percent northeast; businesses 48 percent southwest vs. 33 percent northeast.

TABLE 14: PREFERRED BYPASS CORRIDOR B

SOUTHWEST VS. NORTHEAST

"As mentioned earlier, two primary corridors are being considered for the route of a Wickenburg bypass that would be built in the next 10 to 12 years. Both corridors start south of town near the junction of US 60 and State Route 74. The southwest corridor would swing west around town crossing the Hassayampa River, Vulture Mine Road and US 60 and then connect to US 93 north of town. The northeast corridor would swing east around town, crossing Constellation Road, Rincon Road, the Hassayampa River and then connect to US 93 north of town. Would you prefer to see the bypass built on the southwest route or the northeast route I just described, or doesn't it matter to you one way or the other?"

 

Resident

Business

     
Southwest

54%

48%

Northeast

27

33

Doesn't matter

12

12

Don't want any bypass

5

2

Not sure

2

5

 

100%

100%

~~~~~~~~~~~~~~~

When corridor preference is analyzed by subgroups, the following patterns are revealed:

Residents: Preference for the southwest corridor tends to increase with age and is highest among homeowners and residents who have a higher level of knowledge about the bypass.

Businesses: Preference for the southwest corridor is highest among businesses located closer to the northeast corridor, non-retail businesses and businesses who have a higher level of knowledge about the bypass.

TABLE 15: PREFERRED BYPASS CORRIDOR -- DETAIL

Residents

 

Business

             
 

Southwest

Northeast

   

Southwest

Northeast

             
Total

54%

27%

  Total

48%

33%

             
*Location       *Location    
Northeast

54

29

  Northeast

51

33

Southwest

56

25

  Southwest

41

34

             
Home       Type Business    
Own

57

26

  Retail

42

38

Rent

38

33

  Other

55

29

             
Knowledge Level       Knowledge Level    
Lot/Some

61

29

  Lot/Some

56

30

Little/Nothing

44

25

  Little/Nothing

22

44

             
Age            
Under 35

31

31

       
35 to 54

42

33

       
55 or over

65

23

       
 
* Indicates which proposed route home/business is located closest to.

~~~~~~~~~~~~~~~

After residents and businesses had selected their preferred bypass corridor, they were asked if they would prefer to see their selected corridor located closer in or farther away than currently proposed. As may be seen in Table 16, a majority of both residents and businesses are satisfied with the proposed distance of each of the two corridors from downtown Wickenburg. Note, however, that roughly one-third of businesses indicated a preference for moving each corridor closer to town.

TABLE 16: PREFERRED LOCATION OF SELECTED

BYPASS CORRIDOR

 

Resident

Business

     
Among Those Preferring Southwest Corridor    
     

"The southwest route of the bypass being considered would come within approximately five miles of downtown Wickenburg at the point where it crossed US 60. Would you prefer to see the bypass located closer than five miles or farther than five miles from downtown Wickenburg at the point where it crosses US 60, or do you feel the five mile distance is appropriate?"

   
     

Closer than five

18%

30%

Farther than five

16

15

Five appropriate

63

54

Not sure

3

1

 

100%

100%

     
Among Those Preferring Northeast Corridor    
     

"The northeast route of the bypass would come within approximately two miles of downtown Wickenburg at the point where it crosses Constellation Road. Would you prefer to see the bypass located closer than two miles or farther than two miles from downtown Wickenburg at the point where it crosses constellation Road, or do you feel the two mile distance is appropriate?"

   
     

Closer than two

15%

36%

Farther than two

12

11

Two appropriate

71

51

Not sure

2

2

 

100

100

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Reaction To Short-Term Solution To Downtown Traffic

Better than seven out of ten residents (74%) and businesses (73%) believe it is a good idea to consider a short-term solution to address downtown traffic congestion. The primary reasons both residents and businesses believe a short-term solution may be a bad idea is the cost involved and the possibility it may become a permanent solution.

 TABLE 17: ATTITUDE ABOUT SHORT-TERM SOLUTION

TO DOWNTOWN TRAFFIC

"Next, since it would be 10 to 12 years before either of the two bypass routes we just discussed could be built, some people have suggested that an interim, short-term solution to downtown traffic congestion be considered. Do you think this is a good idea or a bad idea?"